This is due to the fact that for Chinese consumers an express delivery service on an entirely different continent offers absolutely no tangible benefit to the actual end user. Instead, in many cases it provides a more ideal opportunity to fulfil the inflated notions of things that they have acquired and subsequently come to see as precious.Express delivery services are an attractive niche in the Chinese consumer market because they effectively sell Chinese consumers the idea of a readily delivered item or product. This is likely due to the Chinese consumers’ perception of the issues that they would face with a single order being fulfilled across China.