A Multi-Touch Attribution Model is a sophisticated approach to understanding the customer journey by assigning credit to multiple touchpoints that influence a conversion or sale. Unlike single-touch models, which attribute the entire value to a single interaction, multi-touch attribution recognizes that customers often engage with a brand through various channels—such as email, social media, search, and direct visits—before making a purchase. This model allows marketers to see which touchpoints contribute most to conversions, enabling them to optimize their marketing strategies more effectively. By leveraging a multi-touch attribution model, businesses can gain a comprehensive view of their marketing efforts' effectiveness, allocate their budget more efficiently, and ultimately improve their return on investment (ROI). Sigmoid’s expertise in building customized multi-touch attribution models helps companies unlock actionable insights, driving more accurate and data-driven marketing decisions.

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